Post-Cert Launch Kit: Turning a HUMA Badge into Revenue
An activation checklist for the first 30 days after your certification goes live.
HUMA Certificate Team
“A certificate is proof; revenue comes when you keep reminding customers what that proof covers.”Bartlomiej Glaz, HUMA
Week 1: Update every trust surface
Swap the placeholder badges in your product, pricing page, and investor deck with the official asset pack. Consistency across surfaces prevents procurement from treating the certification as a marketing stunt.
Pair the badge with a one-sentence claim: what was audited, when it expires, and where to verify it.
Week 2: Arm revenue teams
Host a 30-minute meeting for sales, CS, and partnerships. Walk through the HUMA Certificates and the story behind yours.
Deliver ready-made snippets for RFP answers, procurement questionnaires, and renewal decks so nobody freelances the language.
Week 3-4: Launch a proof campaign
Publish a short transparency brief outlining the controls, guardrails, and opt-outs that the audit confirmed. Make it skimmable—think changelog, not manifesto.
Use the brief as the anchor for a drip campaign targeting current customers, high-intent leads, and analysts who score your category.
- Customer newsletter with CTA to verification modal
- LinkedIn carousel showing before/after trust metrics
- Webinar with your compliance lead and a customer champion
